The Team Behind Grassroots Carbon

We partner corporate carbon buyers looking to reduce their carbon
footprint with landowners who are engaged in regenerative practices
in a win-win for buyers, landowners, and the environment.

Meet the team

Grassroots Carbon is made up of smart, creative, and inspired people working to fundamentally change how the world approaches carbon storage. Our team offers companies a simple, reliable,

trusted way to meet their carbon reduction targets through certified soil

carbon storage credits. 

Simply put, we make it easier for you to sell and buy natural carbon storage

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Dr. Henk Mooiweer
CEO, Co-Founder

Henk is an innovation expert and entrepreneur who has successfully led many disruptive and high impact opportunities to implementation. During a 25-year career at Shell he launched many complex business opportunities and created productive alliances between unconventional partners. He is an Adjunct Professor at Rice University where he teaches invention and innovation.

We are hiring!

We are always looking for individuals passionate about our mission. Check out our most recent job postings on Linkedin or drop us an email. 

Lew Moorman
Co-Founder, Chairman

Co-Founder at Scaleworks and Soilworks Natural Capital. Previously, Lew spent 13 years at Rackspace serving in a variety of roles including Board Director, President and Chief Strategy Officer, while the company grew to $2 billion in annual sales.

Ed Byrne

Investing and growing SaaS companies at Scaleworks, financing SaaS at ElementSaaS and investing in growing the Regenerative Agriculture ecosystem at Soilworks.

Alex Ignatenko
Director of Engineering

Alex is a passionate yet pragmatic engineer with more than 10 years of experience in software development. He brings a wealth of knowledge to the team through his vast skillsets and leadership.

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Nick Honegger

Nick is an entrepreneur passionate about fostering change through story telling. He previously served as General Manager for PastureMap and led marketing teams for B2B SaaS companies, coaching one through a successful exit in 2018.

Lauren Miller
VP Carbon Footprint Solutions

Lauren is an experienced entrepreneur, having started and led a venture-funded company and led sustainable economic development programs around the world. Lauren was listed on the 2015 Forbes "30 Under 30" in the energy category.

Mandy Saal
Junior Marketing Specialist

Mandy has passion for building client relationships, creative vision and driving results that span the entire marketing spectrum. Her goal is to strengthen the landowner network and increase engagement by promoting regenerative agriculture education and carbon credit market information.

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Daniel Tello
Carbon Manager

Daniel is a recent Animal Science Graduate from Texas State University who uses his passion for helping others to deliver top-notch customer service for Grassroots Carbon farmers and ranchers.

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Kevin Silverman
Carbon and Product Innovation Associate

With a background in venture capital and a passion for tech, Kevin creates cutting edge technology partnerships that help ranchers and farmers regenerate our soil and make data-driven decisions.

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Vitalii Onyshchuk 
Frontend Developer

Vitalii delivers an intuitive application experience for all of our users. He launches new application concepts, implements user feedback and ensures our suite of applications stays updated.

Kara Kroeger 
Ranching Consultancy Manager

Kara Kroeger’s mission is to create awareness of human, animal, and land health through providing regenerative agriculture education and technical assistance to farmers and ranchers. Kara coordinates regenerative management education programs that improve soil health and ecosystem services.

Jakub Szkodny
Backend Developer

An engineer who loves animals. Gained experience at companies like Filestack, under the wings of top developers. He's consistently learning new things and implementing them to make applications more innovative.

Kevin Tu (PhD)
Senior Ecologist

Kevin is an ecosystem scientist with a 25+ year expertise in enabling quantitative methods in carbon and water cycling, from models to measurements and drones to satellites. He has been known to think like a plant and strives to translate ecosystem intuition into mathematical equations that advance the science behind environmental land stewardship.

Deborah Kryak
EVP Operations

Deb brings successful deployment of operational excellence principles across a number of companies and industries to the Grassroots team. Deb's commitment to exceptional customer service and internal organizational development in high growth and dynamic environments is a great match with the foundation already built within Grassroots. 

Maverick Hicks
Land Steward Support Specialist

Maverick is an ecstatic relationship builder dedicated to making a positive impact in the industry. He enjoys getting involved in all facets of a landowner’s transition into regenerative practices, and is intent on continuous learning and improvement.

Leslie Clark
Carbon Manager

Leslie has a background in finding creative solutions to serve the business needs of ranchers. She has a passion for developing client relationships and educating clients through all parts of the process.

We are hiring!

We are always looking for individuals passionate about our mission. Check out our most recent job postings on Linkedin or drop us an email. 

Our Partners

Together we can make America’s grasslands bloom.



Grassroots Carbon Origin Story

How two Texas based companies came together to form Grassroots Carbon

“The opportunity to create the leading carbon marketplace to accelerate this move was a no-brainer. We expect in 20 years we will look back at this as a key moment of change in the food and climate industries”

Lew Moorman

Board chair of Grassroots Carbon and co-founder of Soilworks Natural Capital

Get in Touch

Whether we are making it easier to reduce your carbon footprint or helping you get paid for carbon storage services, together we can make America’s grasslands bloom.